Category : Blog
Becoming great is a no big deal right? Of the thousands of companies studied in all three Collins’ studies, only a handful were determined to have risen above the general category of “Good” to be becoming great.
The reason I care about greatness is the great companies understood some stuff about people, and leading and organization and focus and purpose, values and vision—which you can learn about how to do in detail by searching these words right here in this blog and by visiting www.jimcollins.com .
My personal calling is to help people and organizations to fulfill their potential. But I also believe the world DESERVES more great companies. Consumers need and deserve the products and services that great companies create. And employees and managers need the wonderful experience of spending the 60% of their awake time they spend at work, working at a great company.
Becoming great is a struggle….don’t do it alone.