The Right People and Core Ideology- and Becoming Great!
Welcome to the Better way to operate your business!
Here is today’s post:
It is truly amazing just how vital, life-giving, as the word itself implies, the RIGHT people are. In the Book Good to Great, by Jim Collins he devotes and entire chapter, in fact the FIRST chapter to the idea of “first who, then what”. So how do you find the right people? Well the first thing I do with my clients is identify what Collins calls the Core Ideology of the organization, what I call culture. The Culture is defined by two primary components: The Core Purpose and The Core Values. I was having coffee the other day with man who writes business plans for a living. He is absolutely passionate about doing this and he finds the most detail oriented, the more complex business plans the most…..fun. Fun? Yes I agree he’s weird, but not really. He has found a core ingredient to a joyful career: do something you enjoy that you have passion about. This person was in commercial banking for 10 years and hated it, but he loves helping promising companies get the financing they need.
I could tell from listening to him for 30 minutes non-stop that he did it because he really enjoyed empowering promising companies with the financing they need to go forward. So I asked him, “Why does your company exist?” His answer was predictable- “to write business plans.” He had confused his means with his purpose. So I asked again, “ how is the world different because of what you do?” He looked at me, wanting to know the answer, but not being able to articulate what he “knew” intuitively.
The answer to that question and others, over time, will help you identify your company’s CORE PURPOSE. The Walt Disney Company’s core purpose is “to make people happy.” One look at the activity of 95% of their brands and products and you go “of course!”. So you see it doesn’t need to be complex, and in fact should NOT be. It should be a plain, powerful statement, that resonates with those who align with it.
Knowing your company’s core purpose is the first step in finding the RIGHT people to work for you. The RIGHT people will align with that purpose, and want to advance it. The second step is to define and substantiate your core values as they really are. These already exist. They are NOT pie in the sky ideals, they are…..what they are. The key is to identify them and quantify them, which could take a few weeks or months. But once this Core Ideology, or Culture has been honestly defined, you are well on your way.