Becoming Great!- The Big Picture
Category : Blog
Vision is the pulling force of your organization- A well defined vision statement, with a clearly articulated Vivid Description of what the organization will be like when it arrives at this vision, are indispensable. When The Sony Corporation declared in 1954 that it would become the company most know for changing the worldwide image of Japanese products as being of poor quality. This is a vision statement.
The Vivid Description paints the picture:
When I work with you, we will begin with the organizations core purpose, and core values- these two already exist, we just need to articulate them.
But over time, there will emerge a vision, and one of the best ways to get to vision, is to look at your Core Purpose and Core Values and ask: what will this organization naturally become, as we let this purpose and these value “inform” our decision-making.